Labelexpo Americas 2022 will feature a digital embellishment trail showcasing the latest developments in digital decoration technology from tactile inkjet coating to digital foiling and laser die cutting.

Companies confirmed as participating in the trail include Cartes, Epson, Konica Minolta, Kurz, Mark Andy, Prati and Xeikon.

Tasha Ventimiglia, Labelexpo Americas show director, said, ‘The trail will enable attendees to explore the full range of digital decoration options, both stand-alone and inline, with live demonstrations, sample packs and experts on site to discuss how digital embellishment can transform a converting business.’

Andy Thomas-Emans, strategic director of the Tarsus Labels and Packaging Group, ‘After digital printing, digital embellishment will be the next big game changer for label converters and package printers. Digital embellishment means replacing analogue coating, decoration and converting processes with digital. This can range from simply replacing a flexo varnish plate with an inkjet-applied spot varnish, to digital foiling, digitally applied tactile effects, simulated embossing/debossing and laser diecutting – all fully variable with on-the-fly job change and no tooling.’

There will be demonstrations throughout the three days of the show. The digital embellishment trail is free to attend for all Labelexpo Americas 2022 registered visitors.