Printing United Alliance, the organiser of this year’s Printing United expo, has provided further details of packaging’s ‘incredibly important and highly anticipated’ role at the show.

As previously reported by Digital Labels & Packaging, a dedicated Packaging Pavilion will be at the heart of the Printing United 2021 show floor, when the event returns after a two-year hiatus on 6-8 October this year.

This area will play home to renowned industry associations dedicated to the packaging community, including AICC, FPA and PPC. Dani Diehlmann, vice president of communications at FPA, said, ‘FPA is looking forward to helping advance the flexible packaging industry and the exchange of ideas and collaboration with fellow packaging associations with an invested interest in the future of printing and packaging.’

PPC president Ben Markens added, ‘After more than a year of virtual events, we’re excited to attend in person, reconnect with colleagues, and most importantly, represent folding cartons and our industry’s powerful story of sustainability and design innovation.’

As well as the involvement of packaging-specific associations, there is a growing number of exhibitors from the packaging ecosystem signed on to participate across the one million square foot show floor. Such companies include Afinia Label, Agfa, Arjobex, DuPont, Durst, EFI, Eagle Systems, Epson, Fujifilm, Heidelberg, HiFlow, HP Indigo, INX International Ink, Kongsberg, Kurz, Matik/Sei Laser, Nazdar, Nobelus, Norwix, RMGT, Sakurai, Strata-Tec, Wausau Coated Products, Xeikon and Zund.

Within the educational component of the expo, Lisa Cross of Napco Research will present a session on ‘Digital Printing Lowering Barriers to Entry in Packaging’.

As well providing a focal point for the packaging industry, participation of the packaging supply chain will also allow this profitable and buoyant segment of print to capitalise on the diversification and convergence opportunities presented by a cross-industry exhibition such as Printing United. Promoting convergence throughout print was one of the founding principals upon which the Printing United expo was launched, way before the term ‘pivot’ became part of the print industry’s lexicon.

Printing United president Mark J. Subers said, ‘Packaging is such an incredibly important and highly anticipated market segment at the forefront of this year’s event. We are working with leading companies and associations in this space to help make the connection with the industry as a whole in identifying and embracing areas of business opportunities and diversification. No other event in printing this year will allow companies to connect with the industry in its entirety in one spot. Printing United expo really is a ‘one-stop shop’ for the industry to reconnect.’

Printing United takes place 6-8 October, 2021 at the Orange County Convention Center in Orlando, Florida. An online pre-event Expo Preview is currently available to access, with the online post-show Expo Wrap-Up to follow the in-person expo.

Read more from Mr Subers in the July/August 2021 issue of Digital Labels & Packaging; register here to receive the magazine