X-Rite has promoted Jeff McKee from chief financial officer (CFO) to the role of company president, reflective of Mr McKee’s 20 years of ‘unwavering dedication’ to X-Rite.

In his new role, as explained by the company, Mr McKee will aim to lead the business into the future of digital colour management, automation, and 3D visualisation.

Throughout his tenure at X-Rite, Mr McKee has demonstrated leadership across various roles, and his insights have been described as ‘instrumental’ in shaping X-Rite’s long-term success.

He has overseen the finance, information technologies, and global services businesses, including inside sales, order entry, product management, and service centres. In addition, he played a pivotal role in facilitating the company’s M&A strategy through several strategic acquisitions.

Mr McKee commented, ‘It couldn’t be a more exciting and important time to be leading X-Rite, as customers face new business challenges and make moves to create more sustainable manufacturing processes.

‘Our company is fuelled by an incredible team of talented associates, and I look forward to working with them as we expand and innovate our portfolio of solutions and continue to deliver world-class service.’

Mattias Byström, senior vice president, product quality and innovation at Veralto added, ‘As we look ahead, Jeff’s vision for the colour science and technology market aligns seamlessly with Veralto’s mission to create a safer, cleaner, more vibrant future.

‘Under his leadership, X-Rite will continue to innovate across hardware, software, and services, delivering digital workflow solutions that help customers meet their sustainability goals.’