Polyart partners with Edgyn to drive security labels market in Asia
Published: 15 November 2022 | No comments yet
Polyart has six production sites in France, Germany, UK and the USA
Polyart Group and Edgyn have entered a partnership to help drive the tax stamp and security labels market in the Asia-Pacific zone.
Edgyn, with 20 years of brand protection, relies on Polyart group substrates to provide highly secure brand protection and tax marking products. Its SpotTag taggant on a substrate manufactured by Polyart Group, that these two players began their collaboration more than 15 years ago.
SpotTag is a proprietary taggant developed and marketed by Edgyn that allows states and brands to instantly verify the authenticity of a product. Security labels and tax stamps combining Edgyn security features and Polyart security substrates have protected more than one billion products against illicit trade.
Bruno Millery, commercial director of the Polyart group, said, ‘Our commercial and marketing investment in the APAC zone will enable our two groups to offer solutions to governments, printers and brands in the most dynamic zone in the world. This partnership also shows the group’s desire to join forces with major players to strengthen our offer and convert new territories with ever more complete and successful offers.’
Gérald Iannone, APAC sales director for the Polyart group, said, ‘Our strategy in the Asia zone is to provide turnkey solutions to end customers and their suppliers. The demand for security is very strong in this area and our team is therefore more than ever ready to meet it.’
Herlé Carn, director of indirect sales at Edgyn, added, ‘Indeed, we have very clearly established a leading position in Europe in brand protection. Asia is a market that we began to penetrate strongly three years ago thanks to Adfirmia. Today this partnership with Polyart will allow us to accelerate the marketing in these territories of our physical security solutions: taggants, security inks, chemical markers. Polyart Group was an obvious partner for us in view of their know-how, their locations in APAC and the long collaboration that binds us.’