Bobst updates strategy
Published: 13 October 2021 | No comments yet
Bobst has now fully equipped its Competence Center in Firenze, Italy with machines from its oneLABEL portfolio
Bobst has implemented oneLABEL as a new concept to help printers and converters optimise their production and access the technology most appropriate to their business.
As highlighted on the cover of the July/August 2021 issue of Digital Labels & Packaging, and detailed in the magazine, oneLABEL is a strategy that covers the entire spectrum of the company’s narrow and mid web printing technologies, from its Vision/Master flexo presses to standalone Mouvent UV inkjet presses, and the inkjet-flexo Master DM5 all-in-one, all inline press. These provide a variety of printing options according to the customers’ needs, and giving them access to the right tool for the right job.
Matteo Cardinotti, general manager, narrow and mid web printing and converting at Bobst, said, ‘Over the last few years, it has become quite clear that no single technology can cover all requirements. We understand the importance of finding the right tools for every job and that digital and analogue must work together to optimise the opportunities for label printers everywhere.
‘We offer a fantastic portfolio of presses which enables label printing companies to deal with all the pressures of a fast-changing market.’
To further facilitate this, Bobst has now fully equipped its Competence Center in Firenze, Italy with equipment, and where the Master DM5 and Mouvent LB702-UV inkjet-powered systems are on show, as are the Vision M1, Master M5 and Master M6 flexo presses.
Bobst has also introduced a dedicated narrow and mid web team to further refine and advance its systems and technologies for printers and converters. This includes how Mouvent’s inkjet technologies, both UV and water-based, is developed going forward and introduced to other areas of the packaging market, from folding cartons and corrugated, to flexible packaging. These are all areas where Bobst has an existing footprint as a result of its 130-year heritage serving the packaging and print industry. Whilst its presence and activities in the narrow web market is much younger and built on the acquisition of Nuova Gidue in 2015, followed by the more recent takeover of Mouvent, these companies and their technologies provide Bobst with a platform to cross-leverage expertise from across its business and elevate its entire portfolio to meet future production challenges for the whole packaging value chain.
One already benefitting from this is Italian converter I.B.E., which is one of the early adopters of the Master DM5 all-in-one, all inline platform that combines the strengths of Bobst’s flexo and inkjet technologies. Read more on I.B.E. in the September/October 2021 issue of Digital Labels & Packaging, which you can register to receive, for free, here.