DTM Print has appointed Guy Boxall as senior sales manager, and responsible for the UK at the company’s new subsidiary DTM Print Ltd.

Mr Boxall is a well-known specialist in the printing industry, with more than 30 years of sales and technical experience in the industry with Omron Europe, Casio Electronics and more recently OKI Europe.

Identifying short-run printed labels as a ‘major growth sector’ for in-house label printing and print service providers, Mr Boxall’s recent professional experience has mirrored this trend. Specifically, he managed the Pro1050 label printer launch at OKI, taking a conceptual product two years before launch, market testing and then growing the sales channel in EMEA. Together with the DTM LF140e label finisher, Pro01050 it is now available through DTM Print. He has worked with the team at DTM Print since 2019, launching the CX86e colour tag printer. This is claimed as the world’s smallest LED dry toner colour label printer.

Mr Boxall said, ‘DTM Print has some great specialty print solutions in their portfolio with the LX610e offering full-bleed label printing and any-shape cutting, direct-to-food printer Eddie, and the FX-Series using metallic foiling to give brilliant ‘eye-catching’ results.

‘I have always been very impressed by the customer service and solutions knowledge within DTM Print. It is now the perfect time to join the team and expand their business.’

DTM Print Ltd is launching as the UK market is a ‘major one’ for DTM Print.

DTM Print managing director Andreas Hoffmann said, ‘We are thrilled to have Guy on board and join our sales team. He will be heading up sales in the UK, working with channel partners and end-users, providing the best speciality printing solutions our industry offers today.

‘He’ll bring a fresh perspective and approach on sales development in that region.’