Loftware and NiceLabel are to merge, bringing together their respective expertise in enterprise labelling and artwork management.

Loftware is a global supplier of enterprise labelling and artwork management technologies, whilst NiceLabel develops label management systems. They are combing under the Loftware corporate umbrella, bringing together 60 years of combined expertise in tacking labelling challenges for companies of all sizes throughout a wide range of industries across the globe. The combined organisation will continue to offer both Loftware and NiceLabel products, providing the broadest range of Cloud-based labelling options for direct and channel partner customers across the globe.

Specifically, this union is claimed to give the companies’ customers and partners an expanded choice of options, whilst providing enhanced labelling capabilities and the benefits of greater investment in Cloud-based systems and technologies.

Robert O’Connor, Jr, Loftware president and CEO, said, ‘Our customers, channel and technology partners and the overall market will benefit from our strategic vision to provide broader and deeper labelling solutions in addition to expanded scale, world-class services and global support. It also unites the best talent in the industry to drive new levels of innovation.

‘Loftware and NiceLabel have both seen sustained growth and expansion over the past several years, especially in 2020 when labelling solutions have become so critical to supply chain continuity. This move brings together two thriving organisations, providing momentum for significant expansion over the next decade and beyond.’

NiceLabel CEO Chris Walsh said, ‘We are delighted to combine with Loftware and look forward to expanding opportunities for our channel partners and end customers by providing new solutions and innovations to help them grow their business.

‘The two companies offer truly complementary solutions that are more vital than ever. This combination represents a terrific opportunity to further accelerate growth especially as organisations look to address evolving customer and regulatory requirements and standardise labelling across worldwide operations.’