Scodix, a specialist in digital embellishments, has unveiled its new AI tool, Scodix AI, set to automate the embellishment design process. The product will be showcased at drupa 2024 on stand E11 in Hall 5.

Taking advantage of the Scodix presses, the AI technology uses learnings from databases of Scodix-enhanced pages to automate the embellishment design process. As AI is being introduced into all aspects of printing, Scodix looks to cater to the growing demand for automation tools among print providers and designers, leveraging AI to help brands gain attention in a crowded marketplace.

Scodix AI’s automated embellishment design process is explained to analyse designs before suggesting intelligent design choices, so that even non-savvy designers have the capability to embellish and elevate their print. Scodix AI can be used with Scodix Sense and Scodix Foil, allowing users to achieve results with glossy and embossed textures, or produce personalised, foil coated products. 

With the Scodix AI algorithm process occurring in a secure cloud, the technology is said to be compatible with any web interface, integrating seamlessly into Web-to-Print and online storefronts.

‘The print industry is on the threshold of an AI advantage, and by embracing the technology for embellishments, we provide our customers with more business opportunity,’ stated Eli Grinberg, CEO and co-founder of Scodix, adding, ‘Creativity with Scodix will lead this revolution, giving even creatively challenged users the ability to produce the most beautiful designs.’