Connected packaging resonates with consumers
18 November 2025
Research from SharpEnd / io.tt, provider of connected products and packaging, shows that 68% of consumers are likely to choose a connected brand over non-connected.
connected packaging
Appetite releases updated connected packaging guide
30 October 2025
Appetite Creative has released an expanded edition of “Connected Packaging: The Game-Changing Marketing Tool”, authored by the company’s managing director, Jenny Stanley.
AIPIA launches Interactive Brand Packaging Network
8 April 2025
The Active & Intelligent Packaging Industry Association (AIPIA) has launched the Interactive Brand Packaging Network (IBPN), an initiative aimed at transforming packaging into a strategic…
Koenig & Bauer introduces Kyana for AI driven connected packaging
4 April 2025
Koenig & Bauer has showcased its vision for the future of the printing and packaging, demonstrating how new technologies are tackling key challenges such as…
Appetite survey reveals industry confidence in connected packaging
27 February 2025
Almost 90% of 678 executives believe that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, according…
Ocado extends QR code project with Polytag
12 November 2024
More than 60 of Ocado’s product ranges now feature Polytag’s Digital Link QR codes, enabling consumers to access information on products and sustainability.
Connected packaging survey stats revealed
28 February 2024
Technology studio Appetite Creative in partnership with Domino Printing Sciences (Domino), has released its results from its third annual connected packaging survey.
Connected packaging to grow in 2023
28 February 2023
Overwhelming majority see connected packaging as ‘increasingly important’ to the packaging industry and will improve businesses’ sustainability credentials.
Virtual summit to highlight connected packaging
13 June 2022
Online event to run on 6-7 July, and is free to attend.
Connected packaging to take centre stage
7 February 2022
85% see connected packaging becoming increasingly important to the industry in the next 12 months and beyond.
Esko delivers VDP for ePacConnect
27 August 2021
World-first integration sees Automation Engine enabling the printing of serialised and secure QR codes on flexible packaging on a mass scale.
ePac and Scantrust partner
8 July 2021
Companies to provide connected packaging for brands of all sizes through ePacConnect.
Technology to deliver supply chain security
28 June 2021
EVRYTHNG and ebp Global partner to enhance supply chain visibility and deliver on consumer expectations.