can look back on a successful participation at this year’s drupa. During the eleven days of the trade fair, held intensive and inspiring discussions with numerous industry partners, customers and interested parties.

A notable highlight of’s stand was the dedicated area for production optimisation with Artificial Intelligence, which attracted a great deal of attention and interest from visitors. Here we presented our latest advancements in AI-driven production optimisation and demonstrated the profound impact of this technology on the industry.

There is also unbroken demand for C3. Interest was particularly high among manufacturers of flexible packaging and folding cartons. The example of AI planning shows that is continuously developing the powerful ERP/MIS software C3. The shortage of skilled workers is a further incentive to invest in software solutions.

Among the visitors were also interested parties who have tried to work with isolated solutions and enormous personnel deployment in recent years and have now come to the realisation that it would be better to invest in an integrated and industry-oriented solution. It is also worth mentioning the smaller companies that are fascinated by the possibility of starting with a small solution and growing the breadth of the software over the years as their requirements increase. The international demand was very interesting, so that – despite a slight decline in the number of visitors to the trade fair – we received a great response and a high level of interest in our stand.

Over four days, Windmöller & Hölscher (W&H) opened its doors in Lengerich to several hundred trade visitors as part of its in-house Expo and presented its latest highlights. Selected cooperation partners were also invited to exhibit their solutions in order to make their successful collaboration accessible to a wider specialist audience. has a successful partnership with Windmöller & Hölscher, in the course of which the data integration from the ERP/MIS software C3 to the extrusion lines and printing machines was realised. Order data is transferred from C3 to the machines via the W&H software ‘Ruby’. And Ruby provides corresponding feedback regarding output and input of material and time reports back to C3.

‘We were thrilled to reconnect with our existing customers and establish new relationships during srupa,’ said Tobias Theurer, general manager at ‘The personal dialogues we had were incredibly valuable, and it was encouraging to see the strong interest in our AI production optimisation.’