Manufacturer of digital printing and production technologies, Durst Group, has launched the art project ‘inside-out’ by South Tyrolean artist Klaus Pobitzer announcing him as ‘Artist in Residence 2024.’

As stated by Mr Pobitzer the artwork will aim to show ‘what is behind the ‘world’s leading technology manufacturer,’ promoting what the company has to offer.

The first key artwork to come out of the relationship, ‘inside-out,’ focuses on Durst employees, whom the artist shows in large-format individual and group portraits, as well as details of the printing systems produced. Following the exhibition, the hundreds of square meters of installations from the project will be processed into recycled bags and auctioned off as unique pieces for a good cause.

Mr Pobitzer explained reason for the art project stating, ‘The Durst HQ is an iconic and futuristic building and testifies to the importance of the company in digital printing technology.

‘‘Inside-Out’ reveals the secret and brings the company’s greatest assets, its employees and technology, to the outside world.’

Christoph Gamper, CEO and co-owner of the Durst Group added, ‘We are delighted that we have been able to win over a great artist like Klaus Pobitzer for this collaboration.

‘His large-scale installations in public spaces, human-computer interaction, design and architecture projects – all of these are also Durst Group-specific themes.’

Klaus Pobitzer studied under Gunther Damisch and Michelangelo Pistoletto at the Academy of Fine Arts Vienna from 1995 to 2000. He became known to a wide audience through projects in the field of urban public space, including in Palermo, Wrocław (Poland), Sorrento (near Naples), Innsbruck, Milan, Balaklava (Crimea/Ukraine) and Busan (Korea), as well as through his exhibitions in Ghent, New York, Sapporo, Mexico City and Vienna. His art is based on digital drawings of mostly full-length portraits or group photos, which are scaled up to a height of 30 meters for the installations.

The Durst Group plans to continue its collaboration with the artist at its site in Lienz.