UK-based Sirane is to become one of the first customers worldwide for the new HP Indigo 200K press.

Sirane is a packaging development-to-manufacture company, with expertise in absorbency and material science. The company’s specialisms include: board; bags; pouches and film, including traditional flexibles; absorbent products; assembly and fulfilment; plastic replacement; and more. The company has four main divisions: food packaging, horticultural; medical and healthcare, and lab supplies and services. With three sites in Telford in the UK, additional manufacturing locations are in Guadalajara, Mexico, Hranice, Czech Republic and Grand Prairie, Texas in the US.

Launched earlier this week (21 March, 2023), the HP Indigo 200K has been introduced to target more of the flexible packaging market with digital. This is being done through specific productivity enhancements.

With the investment, Sirane becomes one of only three companies worldwide to take delivery of the new digital press, as well as being the first in the UK. To be installed in April at one of the company’s sitesa in Telford, the press is set to ‘revolutionise the company’s printing capabilities’, on both flexibles and board.

Peter Ralten, commercial and business development director at Sirane, said, ‘At Sirane, we have been looking into digital print for a while now, realising it is where the future lies. The HP Indigo 200K digital press, with its incredible increase in productivity, opens new business opportunities for us. With the unmatched HP Indigo quality and versatility, we can’t wait to see the results of adding it to our portfolio.’

He went on, ‘Digital printing isn’t just about short runs. If a company wanted 100,000 stand-up pouches or more with 100,000 different, unique designs, then digital printing makes that possible, which opens up exciting possibilities. But at the same time, short-runs are a key feature of the digital press, and again will offer our customers a service which we are not currently able to offer.

‘When we began exploring our next step in printing technology to expand our capacity and capabilities, it was abundantly clear we needed a press that could handle a very wide range of substrates and offer superb print quality. From the range of substrates that the equipment can handle to the print capabilities, there isn’t much that cannot be achieved with this ground-breaking new HP 200k.

‘At times we will use this press purely for the excellent print quality that can be achieved, at other times it might be variable data or security features. This type of versatility we have not seen from other printing methods or manufacturers.

‘As well as flexible packaging, we also have our board division, and the HP Indigo 200K will offer the same printing flexibility on a range of different boards.’