Software company Hybrid Software has named Igor Vandromme as its new business manager, new market segments.

Mr Vandromme brings nearly 30 years of experience to the role, with a career spanning various managerial positions – 22 of those in the label and packaging industry. He joins Hybrid Software after five years as vice president of global services healthcare at Barco. Previously, he was employed at Esko for 14 years as vice president of global services.

At Hybrid Software, he will look to leverage and extend Hybrid Software’s product portfolio and toolkit for labels and packaging to address new and adjacent market segments.

Hybrid Software Group chairman Guido Van der Schueren said, ‘I have had the pleasure of working with Igor Vandromme since 1996 and have always been impressed with his integrity, his drive to succeed and his dedication to customer satisfaction. I’m delighted to renew our working relationship at Hybrid Software and wish Igor much success in his new role.”

Mr Vandromme said, ‘I am thrilled to join the Hybrid Software team to lead its new business development efforts. With my own experience combined with all the expertise within Hybrid Software Group, I am ready for the challenge.’