Global Graphics Group has officially changed its name to Hybrid Software Group.

The rebranding of the company, which is parent to Global Graphics Software, Hybrid Software, Meteor Inkjet and Xitron, comes as it seeks to better reflect the current and future position of the company.

Group chairman Guido Van der Schueren explained, ‘I have felt for some time that the name Global Graphics no longer described the group’s mission, especially to the investor community. With the acquisition of Hybrid Software earlier this year, it was clear that we needed a name that reflects the real nature of our business: enterprise software combined with printhead electronics for digital printing applications. 

‘I’m very pleased with the strong support we have received for this rebranding.’

His colleague Mike Rottenborn, CEO, added, ‘The four operating companies in the group – Global Graphics Software, Hybrid Software, Meteor Inkjet and Xitron – operate under their own individual brands which are well established in the market, but it’s important that investors and customers see them as part of a larger group with a complete solution for industrial inkjet manufacturing. 

‘Rebranding the company as Hybrid Software Group is an important step in the positioning of our company, and I look forward to promoting the new brand.’