Finishing and converting equipment specialist Grafisk Maskinfabrik (GM) has appointed Latvia-based Starlett as its new distributor in the Baltics.

This agreement will significantly strengthen GM’s sales force and presence in the region, with Starlett taking responsibility for selling the full range of GM products in the region.

Founded in 1991, Starlett now has its own local service centre in Riga, Latvia and branches in Vilnius, Tallinn and Minsk, making it, ‘one of the leading suppliers of prepress, printing and post-printing equipment and consumables in the Baltics and Belarus’ according to GM.

Starlett managing director Guntis Kronbergs said, ‘We are always looking for possibilities to offer the best solutions for our customers, to be the place where all customers can get the best experience and professional advice. All our digital label customers are evolving very fast and we did learn together with them what is needed to be more efficient and also achieve the highest quality.

‘During the years of working, we had experience with most of the label finishing machinery producers and saw that GM offers the widest product range to serve the needs of all kind of PSP, small or big.’

Janis Zirnis, business development manager at Starlett, added ‘We are very pleased that GM labelling solutions complement our portfolio. GM is a solid brand, globally recognised on the market. Now we can be the one-stop shop for every customer who wants to go to digital label production.’