UK converter Berkshire Labels has created a special festive shrink sleeve for a brand-new gin brand, Snow Globe.
The customer, Gravity Drinks, is a London-based producer, importer and distributor of premium spirits products from around the world.
The colourful and eye-catching design is a technically complex shrink sleeve covering 360-degrees of the Snow Globe Gin bottle and displays an illustration through both sides of the glass. This allows the 3D festive winter scene to jump through the front window. Enhanced by an LED base light and suspended 23kt edible gold leaf, this is noted by Berkshire Labels as ‘an original and unique example’ of how design and graphics should complement print production capability.
Paul Roscoe, Berkshire Labels managing director, said, ‘This has been a great project to be involved with from the beginning. Having input on design, distortion, production of digital mock-ups through to the full production run, has ensured a great end result.
‘Producing a double-sided full wrap snow globe sleeve has its technical challenges, but the whole team here got behind the project and we are all delighted with the end product.’
Gravity Drinks director Matthew Maslin added, ‘The whole team at Berkshire Labels has been great to work with, and were up for the challenge from day one. We always like to push the envelope and create something new, so it was a pleasure to work with a supplier that shared the same vision and passion.’
Read an update on the latest trends and digital technologies related to the wines and spirits market in the November/December 2020 issue of Digital Labels & Packaging; register here to receive the magazine, for free
