DataLase, part of the SATO Group, has expanded its workforce with the appointment of a sales manager for the UK and Europe.

Jason Hamlin will complement the coding and marking sales operations at the company’s headquarters in Widnes, Cheshire. Having previously worked for a print and apply labelling specialist, Mr Hamlin has experience of both the technical and commercial requirements demanded by the packaging industry.

 ‘I’m thrilled to have joined DataLase,’ Mr Hamlin commented, ‘and look forward to working with the team to drive sales and investment and add value to the customer experience. The role allows me to harness my knowledge and experience in packaging, fully utilising my skillset to help drive the company forward during this dynamic time.’

‘We are delighted to have Jason on-board,’ explained CEO Andrew Wragg. ‘His deep-rooted passion for technology and considerable expertise in the packaging industry will be a significant addition to the company. His multi-sector experience makes him the ideal fit for the managerial sales role and we firmly believe his appointment will be an asset to our clients.’

DataLase’s inkless laser reactive technologies are used across a wide range of applications, including case coding and product coding within the food and drink, pharmaceutical, home and personal care sectors.