East Sussex-based Abbotprint, has selected Konica Minolta UK’s AccurioShine 3600 press with iFoil One to produce embellished greeting cards for short run and specialist jobs.

By taking advantage of digital print technology, Abbotprint is benefiting from greater flexibility, ease of setup and value for money. Abbotprint’s director and owner Brian Frost added, ‘The new solution allows us to move a lot of our thermography work to the AccurioShine 3600. We are picking up new low-volume work and can be more creative in the design and finishes offered on greeting card design, using the embellishment options of the AccurioShine 3600.’ 

As described by Konica Minolta, a key advantage of the digital embellishment device is the cost savings versus conventional methods of thermographic varnishing and foiling. The increased speed of turnaround enables the company to be highly competitive and means Abbotprint can increase revenue and profits by opening new lines of business.

The new option fits in well with Abbotprint’s existing litho, digital, thermographic varnishing and conventional foiling equipment, as Mr Frost explained, ‘With no need to worry about dyes, the customer just sends the artwork, and we can easily produce bespoke samples as required. We can also transfer sheets from our Konica Minolta AccurioPress 12000 and use them on the AccurioShine 3600 to add embellishment.’ 

He concluded, ‘Interest in our highly flexible offering using the AccurioShine 3600 with iFoil One has been huge. We can offer new options to smaller greeting card publishers on stricter budgets. This flexibility has proven to be vital for a UK customer who had a request from a German stockist wanting designs in German. They can now supply this with no additional costs.’