Highcon is to explore the opportunities for digital die-cutting in Australia and New Zealand (ANZ), after signing a memorandum of understanding (MoU) with Kissel + Wolf Australia.

Kissel + Wolf Australia is a supplier to the print and packaging Industry across Australia and New Zealand. With strategically located facilities around Australia and a strong customer base in New Zealand, the company operates an efficient distribution network across the region. It’s product offering includes Hanway’s printers for fibre-based and corrugated materials.

The agreement with Highcon aims to explore opportunities for market expansion in the region, with the view of Kissel + Wolf Australia becoming a Highcon distributor following drupa 2024.

‘In this drupa year, the time is right for Highcon to explore the market opportunity in the digitally advanced ANZ market,’ said Shlomo Nimrodi, Highcon CEO. ‘Kissel + Wolf Australia looks to be the right partner to help Highcon to access the market and to bring the opportunity of digital die cutting to ANZ’s folding carton and corrugated converters.’

Bruce Caldwell, sales manager, ANZ for fibre-based packaging – sign and display at Kissel + Wolf Australia, said, ‘I am excited to embark on this journey with Highcon to explore the immense potential of the ANZ market. Highcon’s commitment to innovation and their digital die-cutting solutions perfectly complement our new digital offerings for the fibre-based packaging industry.’

Jamie Weller, managing director at Kissel + Wolf Australia, added, ‘We see tremendous opportunity in partnering with Highcon to bring its innovative digital die-cutting solutions to our customers across Australia and New Zealand. Together, we aim to drive the analogue to digital transformation and deliver enhanced value to our clients.’

Mr Caldwell continued, ‘Partnering with the leading, proven and most technically advanced digital die-cutting company in the world is genuinely inspiring. We can now offer true digital end-to-end solutions and demonstrate greater efficiencies and the long-term environmental benefits in the analogue space. With the forecasted volume shifts (more jobs-shorter runs) the digital solution is a real consideration for many converters.

‘The agreement also highlights and enhances Kissel + Wolf’s commitment and reputation within the packaging industry in Australia and New Zealand.’

Highcon has stated that is has put itself in a ‘good position’ ahead of drupa 2024, following a major reorganization and refinancing project initiated in the latter stages of 2023.