Hybrid Software Group has appointed Steven Steenhaut as its new director of marketing, tasked with building a unified effort and market presence. 

Mr Steenhaut has spent most of his career in sales and marketing, primarily in high tech and IT companies – particularly software – spanning a number of global regions. Beginning his career in sales allowed him to apply that experience into marketing to fully support the sales effort. He has experience in start-ups as well as more institutionalised companies. All of this comes within an international context with the ability to manage and coordinate several remote teams.

Mr Steenhaut began his career as a copier salesman for Océ-copiers, quickly developing experience in the marketing departments of Panasonic and Fujitsu-Siemens. He has spent much of his career at Nuance, a specialist in speech recognition, AI, PDF and OCR software. There he ultimately managed the global marketing demand centre, guiding and supporting local marketing teams across the globe. Most recently, he was marketing and e-commerce manager at Igepa Belux.

Hybrid Software Group CEO Mike Rottenborn said, ‘Hybrid Software Group has undergone considerable growth during the past few years. We are comprised of six business units whose technologies complement each other, but we must act as one company to our customers. While we have contributed to the success of many print providers, we also provide vital OEM technologies to many vendors who use our products and expertise to create digital front ends as well as fast and powerful digital presses. As a group, we are much stronger than our individual parts.

‘Particularly given the importance of making a strong presence at drupa in a few months, we are fortunate to be able to rely on Steven’s expertise. We look forward to Steven’s efforts to provide a strong, unified identity.’