Reel Appeal has invested in a Durst Tau RSCi single-pass UV digital label press, as the UK trade printer doubles the size of its digital set-up at its headquarters in Oldham and targets more of the market.

Reel Appeal has been a digital press user for over a decade, running Domino’s technology. The addition of Durst’s 1200dpi technology will allow the company to move beyond its current stronghold of agro-chemical labels and give it greater scope to target adjacent label markets such as hair and beauty.

Barry Lewis, Reel Appeal managing director, said, ‘I first saw the Durst Tau RSCi at Labelexpo Americas in Chicago last year. I liked the quality and build and came away with a really good impression. I then went to other manufacturers and did more research, but the RSCi was by far the best quality, had a good total cost of ownership and far more capabilities. I was also really impressed by the set up in that Durst makes the machines from scratch at its headquarters in Brixen, Italy. The 1200dpi will really up the print quality, help us to lower ink costs, and will be a door-opener into other markets such as hair and beauty.’

Installation is set for October this year and will be the first Durst Tau RSCi press to be installed in the UK and Ireland.

Mr Lewis continued, ‘Digital technology has revolutionised the label industry and we have been no exception. Without the costly set-up and origination costs, digital printing allows multiple sorts to be easily printed on the same print run however short. The RSCi investment is another huge step forward for our business.’

Simon Cosh, Durst’s UK and Ireland business development manager, said, ‘Reel Appeal will benefit not only from the uplift in quality from the 1200dpi functionality, but also lower ink usage as well as a big increase in capacity that will enable the company to complete longer run work.’