Global Graphics Software has appointed Lawrence Geere as the company’s OEM sales manager for the EMEA region.

Mr Geere began his career in the printing industry at Scitex and has since worked for Creo and Kodak in product marketing and sales, working closely with the likes of Canon, HP, Konica Minolta, Ricoh and Xerox. For the last 12 years, he has worked for directly at HP, firstly with HP Indigo as a service segment manager for the EMEA region and then as a strategic account manager for the EMEA region. In both of these roles, he was involved with labels and packaging customers, from growing services revenue and improving customer experience to global account management.

At Global Graphics Software, Mr Geere will work closely with the company’s OEM customers to enable them to, ‘maximise the potential of the rapidly evolving digital inkjet market,’ the company stated.

Mr Geere commented, ‘I am excited to join Global Graphics Software at a time when its AI-enabled digital front end, SmartDFE, is gaining momentum. Hybrid Software Group is a major player in the workflow software market and I’m looking forward to being part of the company’s growth. The role and company are a perfect fit for me.’

He is to report to Justin Bailey, managing director at Global Graphics Software, who added, ‘With his blend of technical and commercial background, he is the ideal person to help our OEM customers and prospects navigate the challenges they will face as the digital inkjet market expands into smart factories, where printing of variable data content at high speed has become increasingly important.’