White Graphics buys second Xeikon CX300
Published: 30 June 2022 | No comments yet
White Graphics has purchased a Xeikon CX300 for its new facility in Naperville, Illinois.
US converter White Graphics has purchased its second Xeikon CX300 to help speed up short and medium runs.
The Illinois-based company, which specialises in short run packaging including sales samples, folding cartons and corrugated displays, invested in the CX300 dry toner-based digital press to install in its new 20,000sqft facility in Naperville, which is due to open by autumn 2022.
The metallic toners in the new press will help the company’s productivity as a significant amount of its short runs are for personal care labels, which heavily utilise metallic designs.
President of White Graphics Andrew White said, ‘The new facility will enable all of White Graphics to be under one roof, which will increase our workflow and productivity as we can place complementary equipment in one area, rather than separated into three areas as we are now.
‘Printing and finishing will be in one line. Our new Xeikon CX300 will really enhance the overall productivity of our operation.’
White Graphics installed its first Xeikon press, a 3030 model, in early March 2020, but pandemic-related issues impacted the launch of the new press. However, the company began to see run lengths increase and realised the need for a press capable of accommodating the longer runs.
Mr White added, ‘Our decision to upgrade to a Xeikon CX300 was really based on speed and productivity. The unwinder can handle much larger rolls and the press runs three times faster. Now we’ll be able to profitably do small to medium size runs in the 10-15,000ft sweet spot.
‘This is a very robust press for variable data that provides us with new opportunities and entry points into a hyper-competitive marketplace. And lastly, we didn’t want to disassemble the current press and reassemble it in the new plant. With the Xeikon CX300, we’ll get exactly what we want when we move into the new facility.’
Director of marketing at Xeikon, Donna Covannon said, ‘The range of applications White Graphics provides to its customers is a perfect fit for the Xeikon CX300 dry toner press.
‘Serving brands with quality and colour consistency enables White Graphics to excel. Xeikon appreciates the continued trust and partnership with Andrew and his team.’