Printi expands label production with Durst
Published: 26 November 2021 | No comments yet
Printi is known as a W2P pioneer in Brazil, and is regarded as one of the main online printers specialising in on-demand products in Latin America
Brazilian print company Printi has ordered a Durst Tau 330 RSC UV inkjet press to further expand its label production.
Founded in 2012, Printi is known as a W2P pioneer in Brazil, and is regarded as one of the main online printers specialising in on-demand products in Latin America. Part of the Cimpress Group since 2020, Printi operates out of a 9000sqm facility in Barueri, close to São Paulo.
Five years ago, Printi invested in a Durst Tau 330E press. The relationship with Durst has now been reignited with the purchase of a second Tau system, due for installation in early 2022.
Paulo Medeiros, industrial manager at Printi, said, ‘Today, we have more than 350 products in our portfolio, including printed labels on different types of substrates. And from the beginning, Durst technology was chosen as a partner.’
He went on, ‘Durst and its structure in Brazil had a direct influence on the choice of brand and equipment for this new investment, which had the objective of meeting our growing demand. During the pandemic period, we had a 300% growth in our demand for labels and we were at our limit.’
Durst’s Tau 330 RSC technology was chosen after in-depth analysis over a matter of months, with the final decision based on the quality and productivity of the equipment, as well as the operating cost, which has been calculated at 21% lower. ‘[This] will allow us to have a differentiated margin for adhesive products,’ explained Mr Medeiros. ‘In addition, the new technology of the Tau 330 RSC will allow us to gain speed, with 45% more productivity, and improve quality. The new printhead technology allows printing in fine resolution with 2pL dots, which was a very important evolution.’
For Mr Medeiros, the new Tau 330 RSC, as well as all of Printi’s investments in other printing technology and intelligence, has renewed the company’s commitment to the principles that guided its creation nine years ago. He said, ‘We work with state-of-the-art technology because we need to deliver high quality in the short term, offering our customers an efficient online platform to order their prints on various substrates.
‘Durst’s commercial and technical structure in Brazil was also fundamental to our decision, because, in addition to the productivity and quality of the equipment, we also have local, close support. With the minimum delivery period that we work with, we cannot have the machine stopped.’