Covid drives growth in digital print for packaging
Published: 13 September 2021 | No comments yet
Growth will be fastest in corrugated, which will see the use of digital more than double over the forecast period
The total value of digital print for packaging is to hit $21.1 billion in 2021, according to updated data from Smithers, and will top $35 billion by 2026.
Statistics from its Future of Digital Print for Packaging to 2026 report show that through 2020 and into 2021, inkjet and electrophotography printing secured new markets in labels and packaging.
As previously detailed, run lengths have decreased and print quality on inkjet presses has risen. However, the market has also received a specific boost from the Covid-19 pandemic, with press utilisation buoyed by disruption to supply chains and changes in consumer purchasing patterns. This led to fluctuating demand from packaging buyers, but which plays well with digital print. Accordingly print volumes for digital print in packaging rose by 20.8% across 2019-2020, according to Smithers. This happened in a market space where globally total printed packaging volumes declined by -1.9%.
Smithers noted that with other print segments badly hit by Covid-19, packaging and labels are increasingly the focus for many print OEMs, with the latest digital technology promising to open up new segments and print options for print service providers (PSPs). Overall from 2021-2026, the sector will remain attractive with demand for digital printed packaging significantly outperforming the broader market.
Led by inkjet, digital’s share of the printed label and packaging market will increase from 4.4% by value in 2020 ($18.5 billion), to 7.2% ($35.9 billion) in 2026. This is equivalent to an 11.2% compound annual growth rate (CAGR) for 2021-2026.
Labels still account for the majority of digital output in 2021, worth $11.79 billion, but this portion of the packaging market will have a relatively low CAGR of 5.6% to 2026. Growth will be fastest in corrugated ($5.78 billion in 2021), closely followed by folding cartons ($2.31 billion). With both segments more than doubling their use of digital over the forecast period, their combined value will exceed digital label printing in 2026.
Smithers’ analysis tracks the technology advances that will underpin this transition across all major press formats and packaging substrates. These are principally based around inkjet systems. Over the next five years, improvements will help make the process more cost-competitive, even on medium and long run commissions for folding cartons, corrugated, flexibles, and rigid plastics.
Further advances in printheads will boost both quality and speed. While printheads with a 1200dpi native resolution and greyscale printing up to 200m/min are standard today, it is forecast that by 2026, 2400dpi units will be common and greyscale speeds will rise to 300m/min. Variation in drop size will also enhance inkjet’s use, down to 1pl for fine quality, or much larger for whites, solid colours, varnishes and embellishment effects.
As the market expands, machines from larger OEMs will increasingly dominate the space, with fewer turnkey solutions and hybrid models being sold. More installations of sheet-fed inkjet presses will help open larger format packaging work to digital print.
Simultaneously, inks will improve to allow use on a wider range of packaging substrates, there will be an increased use of water-based ink sets, while greater sales volumes will push the price per litre down. Print quality will continue to improve, supported by more paper substrates optimised for inkjet production, although analogue inks and toners will still outperform inkjet when using specialty inks, such as metallics.
For colour toner presses, Smithers has predicted that the main challenge will be competing against newer inkjet machines in labels, cartons and flexibles. The segment will be bolstered by its own new technology developments, such as HP Indigo’s LEPx technology. The overall trend will be to push electrophotography use more towards premium labels and niches in high-quality cartons and flexible packs, stated Smithers.
This year’s Digital Print for Brand Success conference will lay bare the reality of many of this trends and drivers, with both printers and end users coming together to advance their understanding and application of digital print for packaging; find out more and book your seat at www.digitalbrandconf.com