Digital printing equipment manufacturer Xeikon is to host a series of dedicated Xeikon Café TV broadcasts, specifically tailored to meet the needs of the market in Australia and New Zealand.

Taking place on 11 May, 2021, printers, converters and brand owners in the region involved with labels and packaging will have the opportunity to find how to start up with digital label production or how to optimise an existing set-up.

The sessions will follow a chronological process to move into digital label production in five steps:

  • Choosing the right printing technology – inkjet;
  • Choosing the right printing technology – dry toner;
  • Choosing the right finishing technology;
  • Matching colours with other technologies; and
  • Integrating the digital set-up into your workflow.

During the first of the live broadcasts, Xeikon will discuss the recent launch of PX30000, a seven-colour, UV inkjet digital press developed for a diversity of end-use applications in high-end, creative label markets. The Xeikon CX500 dry toner digital press will also be showcased, which is based on Cheetah 2.0 technology for ‘guaranteed’ sustainable food-safe label production.

Trevor Crowley, Xeikon general manager, sales in the region, commented, ‘Not every digital printing technology is a ‘fit’ for every label printing application, with different applications requiring different digital technologies. Xeikon has over 30 years of experience and with our technology agnostic approach, we can advise and guide on the best way to transform a label printing business into a digital label manufacturing business. During the Xeikon Café TV sessions on 11 May we will provide our Australian and New Zealand audience with interactive opportunities, as well as practical information and demonstrations to help them decide which technology will fit best with their business and importantly where they can find growth looking at end use applications and current trends. Not forgetting, our comprehensive advisory service with our hotline for advice and guidance on ‘digital transformation’.’ 

He concluded, ‘We know that printers and converters worldwide are facing a diversity of challenges from their customers’ ever growing needs and expectations for creative and unique labels. Also, online ordering has increased the need for automation, higher quality colour controls and faster production speeds. Xeikon is delighted to host this series of five sessions dedicated to Australia and New Zealand. We know that many printers in these regions have an opportunistic mind-set and want to define themselves from the competition. They are looking for new digital solutions, new and innovative technologies and new pathways forward to drive business growth. With Xeikon as their partner they will have everything they need to achieve their goals.’

Register for and attend the sessions here.