UK-based engineering company Edale has appointed Smag Graphique as its distributor for France.

Edale is a British manufacturer of printing and converting technologies, largely rooted in the flexographic industry but with a strong heritage and engineering background in the development of systems for digital printing and converting.

Located in the south of Paris, Smag is similarly a specialist in the design and manufacture of printing and converting systems for labels and packaging. It is renowned for its expertise in finishing and embellishing of digitally printed labels and flexible packaging, including RFID/NFC tags, UHF, HF and printed electronics.

Edale managing director James Boughton said, ‘This appointment supports our enduring vision to expand our global reach and to leverage local knowledge and expertise to provide the best possible services. Smag Graphique has a strong reputation worldwide for sales and service, and we are confident that they will be an excellent partner for Edale.

‘Our vision is very much aligned as Smag embodies the ethos we believe in, which is all about innovation, futureproofing our technology and customising solutions for our customers.’

Stéphane Rateau, CEO at Smag Graphique, commented, ‘We were interested in a new range of innovative printing and converting solutions bringing a whole new outlook to the industry, a differentiation, young and dynamic while having a solid experience of several decades. Edale is a historic brand that is developing a new range on the French market with a fresh approach for the label market. We have met Edale on several occasions, and we felt that 2021 was the right time to form our new partnership. We were impressed with the quality, the integrity of the products and the breadth of the range.

‘Many companies selling printing and converting machines rely on their manufacturing know-how to produce some of their most complex machines. We are delighted to have found a company that has values ​​similar to ours. This is a new adventure that excites us, and we look forward to introducing our customers to Edale and its FL range in the coming weeks.’

Mr Boughton continued, ‘Being one of our closest neighbours, we see huge potential to establish the Edale brand in France, and we firmly believe that our FL range will give customers what they want: superior quality, innovative high performance, sophisticated, affordable label packaging presses and carton print and converting.

‘After-sales service and support is a vital component of our brand, from initial build through to production, and Smag has experienced technical engineers who will be providing local installation, support and operator training. Together, we will give an extensive after-sales service to ensure that all of our customers’ new investments are protected at all stages of life.’

Read more about finishing and embellishment in the March/April 2021 issue of Digital Labels & Packaging; register here to receive the magazine