Novacel Hellas has been appointed as Xeikon’s dealer for Greece and Cyprus.

Based in Athens, the internationally recognised company provides packaging services and products to the print and packaging, industrial, food and diagnostic sectors in Greece’s growing market segments.

The company has now been contracted to offer the full range of Xeikon products for the label and packaging, and commercial print sectors to cover all market requirements in the area. 

Novacel Hellas business director Dimitris Spyropoulos said, ‘We are delighted to go forward with this partnership. This will take our business to new levels.

‘Xeikon’s digital innovation is at the forefront of technology today and will bring new and exciting opportunities to our customers in Greece and Cyprus and in the longer term, other regions.

He continued, ‘The Greek economy has been in deep crisis since 2008 but despite the current global pandemic, companies are now seeing elements of definite improvements both in private, national consumption and in Greek exports. Printing is benefiting from both of these trends.

‘It is our strong belief that Xeikon hardware and software has repeatedly proven its validity, quality and reliability. We find Xeikon at the forefront of technology today with the most integrated portfolio of digital equipment.’

Xeikon has identified Novacel Hellas as ‘the perfect partner’ in this region, whilst Mr Spyropoulos concluded, ‘The new partnership with Xeikon is an important one for us and follows our strong relationship with Flint. With Xeikon’s innovative and world leading digital technology we know we will be able to offer our customers excellent strategic choices to find new opportunities and grow their business.

‘With Xeikon’s unique dry toner technology for food-safe printing, and advanced UV inkjet technology, now with water-based inks, this is the most integrated portfolio of digital equipment delivering at every step of any given digital production process. We are very impressed with the advanced X-800 software enabling any operator to diversify with a huge number of creative applications beating any competition today. Our plan is to help Xeikon obtain the leading market position in Greece, Cyprus and in the longer term, surrounding regions. Xeikon products will expand our product portfolio but importantly it will move our business into a different dimension – from being mainly a product provider to a solutions-based organisation.’