Geostick Group has invested in four HP Indigo 6K digital presses, as it moves to upscale its digital printing operations to drive higher volumes of labels, shrink sleeves and flexible packaging products.
Founded in 1924, the Geostick Group is a family-run label printing company that is making a rapid transformation to digital printing due to market drivers.
The new HP Indigo 6K presses, the first units of the new press to be installed worldwide, will serve as the heartbeat of the new Geostick Digital Printing Center dedicated to digital printing in Uithoorn, the Netherlands.
Engineered for higher productivity and faster, more accurate brand colour reproduction, the HP Indigo 6K digital press is the newest model in the HP Indigo 6000 series. The press introduces Spot Master, HP Indigo’s next-generation colour automation technology, delivering the industry’s fastest time to brand colours with superior colour quality and uniformity. Spot Master uses a new algorithm for fast and accurate colour matching, enabling converters to reach brand colours within minutes with high colour consistency and uniformity claimed across the entire print frame
Cees Schouten, Geostick Group operations director, said, ‘As a long experienced user of HP Indigo presses, we wanted to take the next step by investing in the new HP Indigo 6K for our new Digital Printing Center. The Spot Master feature will help save time and is more sustainable due to media material savings, therefore generating higher overall productivity.’
Additionally, the HP Indigo 6K model can deliver more applications using higher opacity white for shrink sleeves, new inks including metallics, fluorescents, invisible red and green for brand protection applications, and new varnishes for higher durability. Geostick is already having success with HP Indigo ElectroInk Premium White and HP Indigo ElectroInk Silver.
Geostick replaces an existing fleet of WS6800 presses with the new HP Indigo 6K presses, so maintaining its total multi-site operation of 10 HP Indigo digital presses, including two HP Indigo 20000 presses..
With the installation of the new HP Indigo 6K fleet, Geostick will be fully migrating its workflow to the HP Indigo Production Pro for Labels and Packaging Print Server.
