Osnabrück, Germany-based Felix Schoeller Group has launched a new range of label facestocks for creative label designs created using digital printing.

Attract has been introduced as a comprehensive facestock range specially designed to produce labels with high-quality finishes and properties. The new papers are suitable for use with all digital printing technologies, and are claimed to ‘serve the growing trend towards personalisation and customisation’ with high-end individual labels.

The Attract range is made up of 19 materials and grammages, offering a diverse range of design and digital printing options for visually appealing labels. The Attract family consists of three product categories: matte, glossy and satin matte finishes; soft haptics of non-woven products; and functional coatings, such as barrier coatings. The grammages range from 80-240g/sqm. The products offer a wide choice of properties that they can be used in numerous, very different applications, from simple information delivery (hang tags and badges), to labels with a very high quality appearance, special properties and photo qualities.

Felix Schoeller has also developed a ‘building block’ option that expands the range of applications still further, by allowing the combination of different coatings to create unique and customised products to suit completely individual requirements.