The Quickening scoops digital award at Best of the Best Awards
Published: 23 June 2020 | No comments yet
The winning entries were selected by an international panel of judges during Labelexpo 2019.
Multi-Color Corporation, Australia has won the Digital Printing Award at the The L9 World Label Association’s Best of the Best Awards.
The winning entry, The Quickening, was selected by an international panel of judges during Labelexpo 2019. The awards would be normally be presented to the winning companies during the Labelexpo Americas event in Chicago in September 2020, But because that event has been postponed until March 2021 it was decided that the awards would be presented by the appropriate ‘local’ association rather than wait until next March.
The judges, chaired by Tony White, said of the winning entry, ‘The design of this label encompasses the quickening which is associated with new life. In this case the blue life force spirit is seen emanating from the soil of the Barossa area in Australia with the ethereal lines highlighted using silver hot foil. The story is included in the design of the label which is printed on a slightly cream paper substrate which softens the impact of the landscape illustration.’
Other awards were presented for offset litho, letterpress, flexo and combination printing.