G2 I.D. Source, a high-tech packaging provider based in Jacksonville, Florida, is using hybrid label printing to increase daily throughput and profitability.

The hybrid workflow consists of a Colordyne 3600 Series AQ – Retrofit mounted onto an existing Mark Andy flexo press. This is allowing G2 I.D. Source to satisfy customer needs including affordable versioning, high-quality prototyping and shorter lead times, according to the company’s vice president Terry Cochran.

‘Hybrid printing changed our business tremendously. It allows us to do so much more in less time,’ commented Mr Cochran. ‘We are able to choose the combination between flexo and digital print that provides the highest quality at the best price point for each specific job.’

G2 I.D. Source offers a range of services including wide format, car wrap and full-colour label production. Label production primarily focuses on the pharmaceutical, industrial and food service industries, including a strong presence in the seafood market. Specifically, such an application for fresh food demands rapid turnaround times for labels and packaging, which the company’s digital and hybrid print capabilities help deliver.

G2 I.D. Source uses low-cost flexo to produce static portions of a label while printing variable text and high-resolution images using the digital inkjet retrofit.

G2 I.D. Source president David Frederick said, ‘With hybrid, we can turn a seven-colour flexo job into a three-colour hybrid job, which allows us to maximise the press’ production time during the day. We’re also reducing a tremendous amount of labour and our throughput can double or triple. If I can triple my throughput on a press a day, the ROI is really going to pop out.’

Taylor Buckthorpe, director of sales at Colordyne Technologies, said, ‘G2 I.D. Source knows that digital and hybrid printing are the future of label production. Now is the time to add digital capabilities, and companies can see a faster ROI with hybrid production that increases daily productivity and throughput.’