Inkcups has appointed Hendrik Koemans as sales director, Europe, strengthening the company’s European operations.

With over 26 years of demonstrated leadership in the European print industry, Mr Koemans brings his extensive knowledge and experience working in several international management positions within leading promotional product organisations.

Inkcups CEO Benjamin Adner said, ‘Hendrik’s wide network and expertise in the promotional market will open up many doors and opportunities for Inkcups in Europe. This move is part of a plan and commitment to build up our presence in Europe as the market grows and our customer base there expands. We are thrilled to add Hendrik to our team.’

Mr Koemans said, ‘I am pleased to be working with Inkcups and excited about this grand opportunity. Having worked with the company for many years as a customer before, I can attest to the quality and value they offer. At Inkcups, we don’t just sell printing machines, we offer the complete picture: a turnkey package with all the equipment, supplies and services needed. This is what makes us unique, and will make us stand out in Europe.’

Inkcups has also expanded the number of local service technicians in Europe to better service existing and new customers across the continent, as Ron Howell, Inkcups’ digital service manager, explained.

‘We are serious about providing the best service to all customers, globally. While growth is important, having a strong support team behind the company is paramount in providing the best in class service and support that we have here.’

Mr Koemans and the new technicians will be based out of Inkcups’ Europe office in Freudenberg, Germany.