Willowbridge Labels, which is part of Denny Bros, has installed its first digital label production press. It has chosen the Xeikon Label Discovery Solution entry-level package, which consists of the Xeikon 3030 digital press and entryDcoat converting line. 

The new digital press will join three flexographic presses at the Bury St Edmunds-based company. Managing director Karl Seeley said, ‘Flexo is still the core of our label production business, but more and more customers are asking us for a fast delivery of short run labels. The Xeikon unit will help us to meet those demands, and produce them at a lower cost.

‘Having surveyed the market, Xeikon was our first choice, though our parent company, Denny Bros, also use the same technology. We will now be in a position to support each other when either operation is in need of extra capacity.’

Another important factor behind the purchase decision was the ability to produce thermal direct labels with Xeikon’s QB-IC and QB-CH toners for heat-sensitive substrates. Mr Seeley added, ‘The move into the digital arena will allow us to produce an even more diverse range of label products for our customers.’

Duncan Sargeant, UK sales area manager for Xeikon, said, ‘The Label Discovery Solution is a turnkey label production system that provides everything needed for a label printer to offer an expanded range of services to their customers, and to experience the benefits digital production can bring to their business. In addition to enabling an affordable entry into this lucrative market, the Label Discovery Solution is a platform that can be field upgraded in terms of productivity as the business grows, ensuring long-term viability of the investment.’