Dave Birch has joined LasX Europe as the company’s new business development manager. Mr Birch, who joins the German company from Spartanics, will be take over strategic sales operations across Europe as well as supporting LasX Europe’s current distributors TLM Laser in the United Kingdom and Dr Wirth in Germany.

‘Recognising the numerous laser opportunities throughout the continent, I saw a full-time need for a business development manager based in Europe,’ explained LasX Europe managing director William Dinauer. ‘We will use Dave’s strength in label manufacturing to quickly show European customers our unique capabilities to laser cut labels and other pressure-sensitive materials.’

‘I have been involved with narrow web digital printing since its infancy,’ added Mr Birch. ‘My extensive background in management and implementation allows me to understand customer needs and expectations. As the new business development manager for LasX Europe, I look forward to connecting with key accounts and distributers and building friendly, fruitful long-term relationships.’