Colordyne 3600 Series AQ – Retrofit, also referred to as the Mark Andy Digital +3600
Versa-Tags, a print provider for the speciality advertising market, has installed two Colordyne 3600 Series AQ – Retrofits at its Missouri-based facility to expand its product offering and enhance turnaround times.
The company is using its digital retrofit print engines to produce full colour promotional tags and pressure sensitive labels while exploring new applications that require digital print capabilities.
Before investing the print provider relied on flexographic and monochrome digital printing to produce its tags and labels. The company had to turn away short run or high-mix, low-volume jobs requiring full colour printing in roll form due to the cost of plates required for flexographic production.
‘Our goal is shipping on time, every time to our customers,’ said Nathan Garden, vice president and general manager. ‘Installing the 3600 Series AQ – Retrofits from Colordyne allows us to keep this promise to customers and reduce production times to get product out faster.’
‘When looking to add full colour digital equipment, we knew we wanted a retrofit solution,’ said Mr Garden. ‘Retrofitting provided us with the CMYK short run and variable data capabilities at the price point we were looking for. This included not wanting to pay for additional finishing we already had in our pressroom.’
The 3600 Series AQ – Retrofit allows Versa-Tags to take advantage of its existing tooling and finishing equipment in-line by mounting on top of an existing flexo press in its facility. With digital print capabilities, the company is taking on jobs it could not before, like variable data and barcoding.
Mr Garden added, ‘It is bringing us new customers that can grow within our business, on both the digital press and our other equipment.’
