E-commerce packaging faces unique hurdles—frequent design changes, varying order sizes, and fast turnaround expectations. Digital printing, excels in short runs, quick changeovers, and just-in time production.
Not every label and print business might want to necessarily be the kind of business that facilitates ultra short jobs coming in anonymously from an online shop, however there are many examples of successful business models which operate in just that way.
If this line of work is of interest, you need to be set up in the right way and for the appropriate systems to be in place. While digital print technology might facilitate a ‘run of one’, the process may not be so adaptable elsewhere in the production chain.
Yourpac, based in Hamburg, Germany, has built its business around an e-commerce model. Specialising in sustainable flexible packaging, Yourpac prints exclusively using digital methods, producing stand-up pouches, sachets, and rolls, for the food, cosmetics, and pet product markets.
With growing expectations around speed, personalisation, and sustainability, the company realised that to remain competitive, it needed agile technologies that supports both operational efficiency and environmental responsibility.
To manage increasing complexity in orders and deliver faster turnaround times, Yourpac adopted MyCLOUDFLOW, Hybrid Software’s cloud-native production workflow system. By fully automating its processes from order entry to print execution, Yourpac has transformed its operational backbone.
Crucial to this was the ability to bridge the gap between Yourpac’s digital shopfront and its internal systems by integrating ERP/MIS and prepress into a single streamlined platform. MyCLOUDFLOW automates key tasks like file checking, version control, and approval workflows making it easier to scale without adding operational overhead.
The result, according to the company, was a seamless digital supply chain that can adapt in real time to a wide range of order types, whether they’re one-offs, bulk runs, or personalised packaging.
“To offer our customers excellent value for money, it is crucial for us to have maximum transparency and efficient processes. MyCLOUDFLOW supports us as a Software as a Service provider,” said Yourpac sales manager, Melanie Harms. “With the effortless management of our diverse orders, we can plan better and simultaneously produce in a more resource-efficient manner.”
Platform perfection
With the return of personalised packaging and short-run customisation, Yourpac needed more than just automation–it needed smart VDP integration. The company needed to build a robust web-to-pack e-commerce platform that enables customers to order personalised, variable data-printed packaging on demand. From flexible materials and custom designs to tailored messaging, the platform offers full creative control.
“Speed and flexibility are critical in e-commerce,” said Oliver Renz, managing director, Yourpac. “With Hybrid Software’s PACKZ variable data printing solution, we can deliver unique designs and data-driven personalisation without slowing down production. This is particularly valuable during high-volume or promotional seasons.”
Sustainable production
Sustainability is central to Yourpac’s mission. The company focuses on recyclable mono-materials like OPP triplex composites and compostable paper, while continuously exploring new innovations–such as films made from agricultural by-products.
These packaging solutions consume fewer raw materials, energy, and water, are lightweight and space-saving, and can be transported in a CO2-saving way. Their packaging is able to keep products fresh for longer and contribute to reducing food waste.
With the right combination of tools and clearly defined goals, Yourpac has shown that smarter workflows aren’t just achievable–they’re profitable. However, for it to succeed it required the right partner, who it found in Hybrid Software. Together, they’ve created a scalable, automated, and sustainable model for packaging production that meets the demands of today’s fast-moving, customisation-driven economy.
