Screen has appointed Bobby Grauf as its head of sales for the UK and Ireland. He will be responsible for driving growth and customer engagement.
Mr Grauf has over three decades of experience in the print industry and brings a knowledge of the sector – from hands-on technical roles to international sales and commercial management to the company. His journey has spanned newspaper and commercial printing, prepress systems, wide format, and global B2B sales. This has given him a “unique” perspective on both the operational and strategic sides of commercial printing.
“Print has always been how we communicate with the world,” said Mr Grauf. “It’s everywhere around us and always will be. That’s what makes this industry so exciting.”
Speaking about his new company, Mr Grauf said Screen has always stood out as being highly regarded. He believes its products are well know for productivity and reliability, while its innovations were continually guiding the development of this technology with the latest solutions.
Bui Burke, Screen Europe’s senior vice president sales, commented: “The UK remains one of the largest print markets in Europe and has consistently embraced digital innovation. There’s a solid understanding of the challenges and opportunities in digital print here, so Bobby’s extensive expertise with the market and digital printing made him the right choice to support Screen’s commercial printing technology through the next evolving wave of market demand.”
Looking to what’s ahead for himself in this new position, Mr Grauf said he wants to grow Screen’s presence and visibility across the UK and Ireland. “Our portfolio is built on proven technology that is continually innovated on,” he noted. “And what’s coming next is even more transformative. We’re pushing the limits of what digital inkjet can do.”
He concluded: “Screen is here to support your company – not just with great technology, but a partner that delivers on its promises.”
