Innovia Films, a material science company that manufactures film materials for labels and packaging, has promoted Alasdair McEwen to the role of business unit director packaging Europe.

Mr McEwen has been a member of the Innovia team for over 27 years and has held various positions in the labels and packaging business units.

Over the next couple of months, Mr McEwen will be hoping to further develop the packaging strategy for Innovia’s European plants to leverage the opportunities for its packaging films that are arising due to changing legislation and a push towards design for recycling.

Mr McEwen said, ‘I am excited to lead the packaging division into new focus areas, whilst reflecting on legislation and industry mega trends.

‘We have a unique offering for packaging with the different technologies that we provide to the market. Our capabilities bring vast opportunities for our customers, and we are constantly evolving in the packaging division.’