DS Smith continues as Mondelēz International’s sole European provider
Published: 6 February 2024 | No comments yet
Cadbury Darkmilk packaging
DS Smith, global provider of fibre-based sustainable packaging solutions, has announced a second consecutive five-year contract agreement to be the sole supplier of corrugated packaging in Europe for Mondelēz International.
Mondelēz International who own brands such as: Oreo, TUC and Belvita biscuits, Cadbury Dairy Milk, Milka, Cote d’Or and Toblerone chocolate, continue its partnership with DS Smith which has already been in place for the last ten years.
Stefano Rossi, CEO of the packaging division at DS Smith said, ‘This long-standing partnership is a testament to the strength of our shared vision together.’
The cooperation will enable the companies to further build on its R&D programmes and to deliver sustainable packaging with a joint innovation programme and roadmap. A key shared objective outlined by the companies is to ensure that supply chains continue to be resilient, and to help to keep products on shelf irrespective of unprecedented market conditions.
The companies have stated that new fibre-based sustainable packaging solutions will be implemented across European markets, with both looking to work closely together to reduce the use of single use plastics as well as hit a target of net zero emissions by 2050.
The companies will deliver against promises to shape the most sustainable and economically viable packaging solutions over the next five years.
DS Smith and Mondelez will continue to use the DS Smith Circular Design Metrics (CDM), developed following the launch of the company’s Circular Design Principles. The tool will be used when co-creating new packaging innovations, ensuring that every new solution is evaluated for sustainability measures such as recyclability, material consumption and material durability.
Mr Rossi further commented, ‘We are uniquely focussed on redefining packaging for a changing world and in creating lasting packaging innovations across all areas of our customer’s business.
‘We are inherently proud of what we have achieved so far within the last ten years, and we look forward to working together successfully into the next decade and creating yet more lasting change.’
Cyril Goyet, vice president of procurement Europe at Mondelēz International added, ‘The mutual trust we have built over time and the transparency and dedication exhibited by both teams has been the secret recipe of our success, enabling consistent value delivery and making our partnership unique and remarkable.
‘Here is to another five years of success, growth, and achievement, as we explore new opportunities.’