Jan Eisby celebrates 25 years at Vetaphone
Published: 2 February 2024 | No comments yet
Jan Eisby, Vetaphone's chief business officer
Jan Eisby, who knew from a young age ‘there was no way of getting away from it [the company]’, is celebrating his 25th year at Vetaphone.
Founded in 1951 by his father Verner Eisby, Jan began in 1999 as sales manager of a team of two, the other being older brother Frank Eisby. Jan spent many of his early years building sales in Europe.
To the present day, Vetaphone has developed its business in other international markets, especially the US and Asia, with Jan as chief sales officer (CSO) taking on the task of establishing a sales and support network and training the personnel.
Speaking about the last five and half decades Jan stated, ‘The packaging market has seen dramatic changes over the past 25 years with the growth of filmic substrates and the development of new printing techniques like digital.
‘We have always invested heavily in R&D and that allows us to reflect these market changes by continually developing our technology.’
Over the years, Vetaphone has had to adapt and deal with problems such as the global crash of 2007/8 as well the global Covid pandemic of recent times. Despite such adversities, Vetaphone is still here and Jan quipped, ‘What doesn’t kill you makes you stronger.’
Looking ahead, Jan sees an exciting and challenging future for packaging with developments in new production techniques, new substrates, new ‘intelligent’ packaging products to match changing consumer habits. He stated, ‘Plastic now has a bad image in many people’s eyes, so it’s incumbent on those who work in the industry to change this perspective.
‘That’s why Vetaphone has always believed in education because it is the only way that people, whoever they are, can make the right decisions.’
In his current role as chief business officer, Jan is looking to continue developing a stronger educational link within the industry over the coming years.