Infigo and Cerm have partnered to create what is claimed as, ‘the industry’s first end-to-end labels solution’ and designed to help converters capitalise on the growing print e-commerce market

This has seen web-to-print specialist Infigo build an option specifically for the labels sector from the ground up in collaboration with Cerm’s labels and packaging MIS expertise.

The integration brings together Infigo’s e-commerce and personalisation prowess with Cerm’s estimating, workflow and job management knowhow to provide a ‘complete package’ for label converters. This enables converters to spin-up a branded Infigo storefront using drag and drop CMS tools and without any previous design experience required. They can then offer their customers templated designs or file-upload products, where the customer is presented with live, real-time accurate costs of the jobs they have ordered. Artwork files are pre-flighted when they are uploaded, so the user is alerted to any potential issues, also in real-time, before they commit to the job. E-commerce capabilities permit upfront order payment before it is confirmed. Infigo then hands off the data to Cerm so that all estimates, products and jobs flow seamlessly into one centralised place. Repeat customers can see all estimates that were previously created against their account, whether they originated in Infigo or not, as well as historical orders.

Steffen Haaga, director of global business development at Cerm, commented, ‘The market is changing, and we are seeing more and more productive and efficient equipment to produce it. The market seems to be in a big movement right now and there is a bigger need, now more than ever, to transfer orders faster and convert business.

‘I don’t think we have seen the big demands yet. I think we are only in the early phase, but we see it more and more – people asking for consumer websites on how to order labels for the smaller volumes. I think all the manufacturers of producing, finishing and printing labels are certainly driving in that direction. They just need more capabilities, and we are the front seats, together with Infigo, to make that work.’

Alex Bowell, technical operations director at Infigo, said, ‘We spoke directly with their customers, which included some of the biggest names within the labels and packaging sector, and managed to find a strong group of participants for our Beta programme. In short, we worked closely with the experts in the field to ‘solutionise’ a labels offering that is not just fit for purpose, but best in class.’

This workflow integration project will be demonstrated at next week’s Labelexpo Europe 2023; read issue 5 (August/September) 2023 of Digital Labels & Packaging for a comprehensive show preview. Not receiving a copy of the magazine? Register here and/or pick up a copy of the magazine at Labelexpo Europe 2023, where you can also register to receive future issues directly