Wales-based printer Reel Label Solutions has invested in a Durst Tau 330 RSC E press, scaling up its production capacity to meet growing demand.

Reel Label Solutions specialises in high-quality labels, in particular short-run production of digital adhesive labels and flexographic label printing. Pharmaceuticals is a key market sector for the company.

As Reel Label Solutions has been using inkjet presses for more than 12 years, when it came to adding additional capacity its demands were exacting.

Jonathan Wright, managing director at Reel Label Solutions, commented, ‘We have long experience with inkjet and have in-depth knowledge of its capabilities. Having carried out extensive testing, we found the Durst Tau 330 RSC E to be the best press on the market to fulfil our needs, not just for now but for our future growth. No other manufacturer could match the Durst technology.

‘With the 1200dpi print resolution, we have found this not only provides a leap in print quality, but we are also seeing a reduction in ink usage that allows us to compete with longer run work. The operators are saying that the Durst Tau 330 RSC E is smoother and easier to operate and have been blown away by the print results.’

Reel Label Solutions recently went through a £1.2 million management buyout. Mr Wright said, ‘The initial support from the Development Bank of Wales for the management buyout put us in a position of real strength to build a long-term sustainable future. The bank has stayed true to its word and stood by us as we’ve continued to grow over the last year. This latest investment is a real vote of confidence in our business, giving us the extra growth funding required to invest in the latest printing technology as we scale up production to meet growing demand. Our focus continues on maximising efficiency and developing opportunities in existing and new markets.’

Simon Cosh, business development manager for Durst in the UK and Ireland, said, ‘With Reel Label Solutions quite rightly having demanding requirements, we are delighted it chose Durst Tau technology for a long-term solution. This investment is also another example of how increasing numbers of label converters are moving to our market-leading technology with all the benefits that include a quantum leap in print quality afforded by 1200dpi resolution.’