Color-Logic has made its metallic design software and Touch7 expanded colour gamut software available in most of the world through selected equipment dealers.
This move has been made in response to a growing number of OEM dealers wanting to work with the company, which develops color communication systems and software tool sets for a variety of special effect printing applications.
Mark Geeves, director of sales and marketing at Color-Logic, said, ‘[Our] distribution channels are being expanded to include dealers who are reselling cut-sheet digital presses made by OEM partners. The Color-Logic strategy has always been to mirror the distribution channels of our OEM partners, and recently several OEM dealers expressed interest in working with us, primarily because they seek to provide a total print embellishment solution – from design to production – rather than simply selling a print engine.’
He continued, ‘OEM dealers provide local support to their clients – not just for hardware but for software as well. Color-Logic dealers are certified by Color-Logic, understand how the Color-Logic tools work, and can demonstrate Color-Logic software in their facilities and at events or shows.’
