Takaaki Hagiwara has been appointed managing director at OKI Europe, to strengthen the company’s position within the professional printer manufacturing market and explore opportunities for the introduction of additional OKI technologies in the EMEA region and India.

Mr Hagiwara has been with the OKI organisation since 1990, originally joining the company in its overseas sales and marketing division. He served as managing director, OKI Systems (UK) between 2013 and 2018, where he was responsible for building the company’s position in the business-to-business printer, document output and management markets, while growing relationships with channel and business partners and core business customers across the UK, Ireland and Nordic region. More recently, he served as vice president of corporate planning at OKI Europe. He has also been engaged in the transformation and administration of the business. He succeeds Tsukasa Takasawa, who has been appointed into a new business development role in Singapore. 

In his new role as OKI Europe managing director. Mr Hagiwara’s focus will be on the continued development of options for verticals and new applications within the professional print technology market in the EMEA and India. He is also to explore opportunities for the application of OKI technology that has already been commercialised in other regions.

Mr Hagiwara said, ‘I look forward to leading OKI Europe in this exciting new phase of the company’s growth. After a period of transformation, OKI Europe will continue its focus on printing technology, expanding its verticals and applications, including labels and packaging, while also exploring the introduction of additional technologies into the EMEA region that are already commercially available in Japan.’

The outgoing Mr Takasawa said, ‘This is an exciting time for OKI Europe, and with the appointment of Hagiwara, OKI Europe is well-positioned to capitalise on the many opportunities for OKI technology solutions to be applied for solving real-world problems, both within the print technology market and beyond.’