Raffael Kraus has taken up the role of director for labels and packaging in North America at HP, furthering his near 16-year career with the company.

A graduate of Tel Aviv University, Mr Kraus has worked within the HP structure since 2007, in roles covering account management, segment management and regional management, in applications from photo, industrial and packaging, and located in Israel, Europe, Asia and North America.

A lifelong print industry professional, he started his career working in outdoor advertising at Israel’s Vision 2000 and then in digital printing and point-of-purchase (POP) displays at XL-Print in the UK, before moving on to HP.