HP is to use this autumn’s Printing United 2022 as a ‘spectacular’ showcase of its various digital print technologies for different markets, which can, ‘help customers reach new market verticals and open doors for differentiated, high-quality applications.’

As a title sponsor of the next Printing United Expo, HP has committed to taking a 1,920sqm (21,000sqft) hall within the Las Vegas Convention Center.

The all-in-one concept HP is developing will allow the company to demonstrate how its product lines and technology present attendees the opportunity to diversify their businesses.

Tom Wittenberg, large format industry relations and events, North America at HP, said, ‘The experience HP is planning for Printing United Expo 2022 in Las Vegas is truly something spectacular. The immense space we are developing offers attendees a hands-on look at the sustainable large format opportunities they can tap into to diversify and expand their business offerings, such as our latest HP Latex solutions.’

Attendees will have the chance to view new, technology never-before-seen in the US from various HP business units, including PageWide, Indigo, Large Format, and other speciality areas. In addition, to live demos, attendees can also enjoy a networking café as a location to reconnect with their peers.

Kirk McLean, industrial print general manager, Americas at HP, commented, ‘[We] will showcase how digital printing can help customers reach new market verticals and open doors for differentiated, high-quality applications with increasingly fast turnaround times and low environmental impact.

‘HP Indigo and PageWide technology provide businesses with the agility to meet ever-changing trends and demands, allowing them to hit new levels of performance. We are also proud that HP’s comprehensive portfolio of digital printing presses are innovatively designed with maximum productivity, allowing users to work towards their own sustainability goals.’

Printing United 2022 takes place 19-21 October in Las Vegas, with digital printing and packaging set to have a major presence at the event. More than 500 exhibitors are currently signed up to showcase their latest and greatest products at the show.

Mr Wittenberg added, ‘We’re leveraging Printing United Expo’s convergent model and platform to deliver our most significant event experience for 2022.’

Read the July/August issue of Digital Labels & Packaging for our focus on the Americas, including the roles Labelexpo Americas and Printing United will have in shaping the region’s future growth; register here to receive the magazine