Fujifilm has formed an extensive strategic partnership with MCA Digital, intended to boost its digital print profile and sales in the European country.

MCA Digital is described as a ‘highly respected print solutions provider in Italy’. On behalf of Fujifilm, it will sell the Jet Press 750S, Acuity Prime, Acuity Ultra R2 and new Revoria Press PC1120. This last machine is a particular focus of the relationship, with MCA Digital’s salesforce and contact network ideally placed to launch this machine into the Italian market.

Alberto Agostini, equipment and service director at MCA Digital, commented, ‘[We] have always been committed to promoting solutions related to sustainability and a greener environment, as well as looking for innovative solutions for the market and its customers. MCA Digital has found in Fujifilm the ideal partner to complete its portfolio offering. We look forward to continuing our partnership – which is already proving successful – with Fujifilm.’

Mark Lawn, head of print-on-demand solutions, Europe at Fujifilm, said, ‘MCA Digital is a fabulous partner with exceptional skills and experience in selling applications that add real value to its customers’ businesses. The Revoria digital toner press is the perfect product to be added to the company’s showroom, given its unrivalled range of applications, which are enabled by best-in-class media handling and the unique six colour options available.’

Kevin Jenner, European marketing manager, Fujifilm Wide Format Inkjet Systems, concluded ‘A lot of work has gone into the redevelopment of our Acuity range of wide format printers. Redesigned from the ground up – with a particular focus on ROI and ease-of-use – this range has huge potential, and finding the right local partners to help us reach the right customers, in every region, is crucial. I’m delighted that MCA Digital has agreed to be one of those vital local partners.’