Inkjet digital printing specialist Xaar has reinforced its commitment to the Chinese market with the opening of a new customer service centre in Shenzhen.

The new office will provide support to Xaar’s growing Chinese OEM and partner customer base. It forms part of Xaar’s overall global network.

Headed up by Samuel Tam, Xaar’s general manager for Asia, the team include new recruits Cathy Yuan as customer service manager, Asia and Shawn Feng, sales and application development manager, Asia. They join Kit Yung, Jeff Mak and Rob Ison as part of Xaar’s team supporting its customers and partners in China. Together they will focus on delivering technical support and training to customers, helping to grow relationships and provide a fast response to their needs.

The new customer service centre follows the launch of Xaar’s ImagineX bulk printhead platform, which provides the company’s product roadmap for the future. Innovations such as printing at 1440dpi resolution, 150kHz frequency, 200 degrees C and 100cP viscosity are planned, ‘reinforcing Xaar’s reputation in the Chinese market and worldwide for developing the latest inkjet printing technologies,’ according to the company.

Graham Tweedale, general manager of Xaar’s printhead business unit, said, ‘We are thrilled to be opening our latest customer service centre in Shenzhen, which will allow us to offer enhanced support to our customers, suppliers and strategic partners for years to come. This is an important step for Xaar in cementing our growing position in China and unlocking the regional potential for the latest inkjet technologies as we see the innovation planned by our ImagineX platform come to fruition.’

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