Xeikon has appointed Victor Ortiz as sales manager of its new corrugated digital printing division.

Mr Ortiz brings more than 20 years of relevant experience working in the industrial digital printing industry, as well as in the sign and display sector. His previous employers have included HP, EFI and most recently swissQprint.

In his new role, Mr Ortiz is tasked with developing Xeikon’s Idera business in France, Spain, Portugal and Italy.

Mr Ortiz said, ‘I am very pleased to take this opportunity to join the Xeikon team in the corrugated business division. The company has a proven vision of product innovation, which has led it to be a global leader in the digital printing marketplace.

‘Xeikon has always had a clear focus on its market strategy, and water-based inks for corrugated is a ‘Yes or Yes’ type of technology. It is an exciting time to enter the digital corrugated market, and Xeikon’s Idera digital printing solution is sure to be of interest to all printers and converters working in this sector. I am looking forward to sharing my years of experience working with digital solutions and promoting the benefits of Idera.’

Xeikon introduced Idera last year as it moves into digital corrugated printing. One of the cornerstones of the Idera platform is a post-print, single-pass printing press using certified food-safe, water-based inks on coated and uncoated corrugated sheets up to 1.6m-wide and 2.8m-long.

Daniel Velema, vice president of corrugated and solution services at Xeikon, said, ‘We have seen a keen interest in our single-pass, water-based post-print solution. IDERA provides the flexibility needed to move the required print volume – in terms of productivity, print quality, cost per sheet, application, sheet formats, pre- and post-equipment, and digital workflow. 2021 is all about working together with customers and strategic partners to place two printing solutions in the field and jointly shape the way forward. Victor’s experience and contacts are hereby key to our journey, and it is great to have him onboard.’